A strategic meeting was held in the Italian city of Rimini between the management of Tassili Sports and the founder of the Swedish fitness equipment company Gymleco to discuss opportunities for expanding the brand’s presence in African markets.
The meeting brought together Rabie Shrair, Director of Tassili Sports, Kari Jernvall, founder of Gymleco, and Linda Sotkasiira, Marketing Director. The two sides discussed potential cooperation in the distribution of fitness equipment and long-term regional partnerships.
The discussions focused on the growing demand for high-quality fitness and wellness solutions across several African countries, particularly in the fields of commercial gyms, rehabilitation centers, hotels, and sports facilities.
The two parties also reviewed plans for representation, regional support, and future projects aimed at introducing Scandinavian fitness solutions to emerging African markets.
This meeting reflects Tassili Sports’ ongoing efforts to strengthen international partnerships and provide advanced sports technologies and solutions across the African region.